Researching, creating and making the products is just the beginning of the many steps needed before one of our soaps hits your anxious hands. Once the products are "born" they need to be wrapped and tagged before they are ready to go. Ahh, ya kno, Uncle Sam wants to make sure that you know just what you're buying. Plus we do, too!
For anyone who has done any marketing, they know that the initial impression of a product can make or break a product no matter how cool it is. So I spend a huge amount of time trying to come up with packaging that is eye-catching, yet won't break the bank. It needs to show you what you're buying, what's in the product, and what it's used for. Sounds easy, right? Not always!
As a consumer, I look to buy products that do what I need them to do, are made with high quality ingredients, that are attractive-looking, and give me a value for the dollar. Now that I'm on the production-side that can be a tall order! But any time I make something new, I look at it from the consumer's point of view. Will it work? Does it smell good? Is it made from as many natural ingredients as possible with no extra added chemicals?
Once a batch...or 2...or 3...of soaps are made, they all need to be wrapped to keep them clean and fresh until they arrive at your door! So I use a heat gun, a bunch of shrink wrap, a cutting board and a very sharp knife.
Each soap is taken and fitted with shrink wrap. I then carefully wrap it around before using the heat gun to shrink it all into place. Once it is wrapped, I apply heat in spurts to quickly shrink the plastic to the soap shape, being careful not to melt the wrap or the soap!